PepsiCo Memperkenalkan Snek dan Bar Protein Berinspirasikan Tempatan Baharu di India dan Bangladesh
Pengambilan kunci
- Launches under Kurkure, Lay’s and Quaker
- Kurkure Aloo in Sweet Chili Chutney and Masala Fusion
- Kurkure Ribbon Pakoda in Chili Pepper and Chutney
- Lay’s potato crackers: Peri Peri Chicken, Creamy Herb
- Quaker adds Protein Chikki Bites and Protein Ladooz
Mengapa ia penting?
- Untuk pemproses
- Two directions in one launch wave: potato formats extended into crackers and pakoda shapes, and a parallel push into protein snacks under a separate brand.
- Untuk pembekal
- Potato-based formats beyond the standard crisp — crackers and ribbon shapes — imply line and specification changes rather than just new seasoning.
Ringkasan 60 saat
PepsiCo has set out a run of launches across India and Bangladesh under Kurkure, Lay’s and Quaker, built on regional culinary references rather than imported flavour profiles. Kurkure adds Aloo chips in Sweet Chili Chutney and Masala Fusion, and Ribbon Pakoda in Chili Pepper and Chutney. Lay’s introduces potato crackers in Peri Peri Chicken and Creamy Herb Sauce. Quaker moves the other way, into protein, with Chikki Bites and Ladooz. Leila Bumgar-Bourchai, vice-president of R&D for Asia and India, frames the range around regional relevance, texture and changing nutritional demand — mass snacking and health-conscious buyers addressed in the same wave.
PepsiCo has announced an exciting lineup of new product launches across India and Bangladesh under its popular brands Kurkure, Lay’s, and Quaker, blending local culinary traditions with global snacking trends. The new offerings include Kurkure Aloo chips in Sweet Chili Chutney and Masala Fusion flavors, along with Kurkure Ribbon Pakoda in Chili Pepper and Chutney varieties—both inspired by authentic regional tastes. Meanwhile, Lay’s introduces potato crackers in globally inspired Peri Peri Chicken and Creamy Herb Sauce flavors, while Quaker expands its portfolio with Protein Chikki Bites and Protein Ladooz, catering to the growing demand for nutritious, on-the-go options.
According to Leila Bumgar-Bourchai, PepsiCo’s Vice President of R&D for Asia and India, these innovations reflect the company’s commitment to combining regional relevance, exciting textures, and evolving nutritional needs. The new products are designed to resonate with local consumers while offering diverse snacking experiences, from savory and spicy to protein-packed treats. With this strategic expansion, PepsiCo continues to strengthen its presence in South Asia, celebrating cultural flavors while addressing modern lifestyle demands across both mass and health-conscious segments.
Keywords: PepsiCo India, PepsiCo Bangladesh, Kurkure new flavors, Lay’s potato crackers, Quaker protein bars, Kurkure Aloo, Kurkure Ribbon Pakoda, Lay’s Peri Peri Chicken, Quaker Protein Chikki Bites, Quaker Protein Ladooz, regional snacking, nutritional innovation, South Asia product launch, local-inspired snacks
Ringkasan Kentang Global
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Sumber
- Leila Bumgar-Bourchai, PepsiCo vice-president R&D Asia and India — quoted in the article
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