AS: Jualan Kentang Segar Dalam Talian Meningkat 18% Ketika Pembeli Mencari Nilai, Potatoes USA Kata
Pengambilan kunci
- 18 percent growth in online purchases of fresh potatoes
- 0.3 percent rise in fresh potato dollar sales over 52 weeks
- 57 percent of shoppers found prices higher than expected
- 90 percent of potato shoppers decide before entering store
Mengapa ia penting?
- Untuk pedagang
- Retail buyers can expect growth from online orders and value-led formats rather than overall volume in fresh potatoes.
- Untuk pembekal
- Packers should invest in e-commerce-ready packs, accurate product data and small premium formats such as petites and medleys.
Ringkasan 60 saat
Potatoes USA published a review of retail trends on 16 September 2026 showing that online grocery is the main growth channel for fresh potatoes in the United States. Over the latest 52 weeks, perishable dollar sales rose about 0.5 percent and fresh produce lost 0.7 points of dollar share, while fresh potato sales grew only 0.3 percent, led by yellows, petites and medleys. Online purchases of fresh potatoes rose 18 percent year on year, and digital grocery for fresh foods reached about 30 billion dollars, up 23 percent. Around 90 percent of fresh potato shoppers decide to buy before reaching the store. In a May 2026 survey, 57 percent of primary grocery shoppers said prices were higher than expected and 78 percent said their finances were the same or worse than a year earlier. Potatoes USA names four trends: value, digital shopping, meal solutions and technology in product discovery. The figures are the organisation's own reading of retail data and were not independently verified.
Digital grocery has become the fastest-growing channel for fresh potatoes in the United States, according to a review of retail trends published by Potatoes USA Pada 16 September 2026.
Tokoh utama
- Over the latest 52-week period, perishable dollar sales rose about 0.5%, while fresh produce’s dollar share slipped 0.7 points.
- Fresh potato dollar sales rose 0.3%, with growth led by yellow potatoes, petites and medleys.
- Online purchases of fresh potatoes grew 18% compared with the prior year.
- Digital grocery shopping for fresh foods reached roughly $30 billion, up about 23% year on year.
- Roughly 90% of fresh potato shoppers decide to buy before they reach the store.
Consumer sentiment remains cautious. In a May 2026 survey cited by Potatoes USA, 57% of primary grocery shoppers said retail and foodservice prices were higher than expected, and 78% said their financial situation was the same as or worse than a year earlier.
The organisation identifies four trends shaping the category: demand for value, the expansion of digital grocery shopping, meal-solution merchandising, and technology’s growing role in product discovery.
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Mengapa ia penting?
With category sales almost flat in dollar terms, growth is coming from specific formats and channels rather than from volume. Because nine in ten shoppers plan their potato purchase before entering the store, visibility in online shopping lists, recipes and retailer apps increasingly decides which pack and which variety ends up in the basket. For packers, that argues for investment in e-commerce-ready packaging, product data and smaller premium formats such as petites and medleys.
The figures are Potatoes USA’s own reading of retail data and have not been independently verified.
Photo: Potato display at a supermarket in New Hampshire (illustrative). MarkBuckawicki / Wikimedia Commons, CC0.
sumber: Potatoes USA, “Key retail trends shaping fresh produce and potatoes”, 16 September 2026.
Ringkasan Kentang Global
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Sumber
- Potatoes USA, Key retail trends shaping fresh produce and potatoes, 16 September 2026; figures are the organisation's own analysis and were not independently verified.
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- Negara
- Amerika Syarikat
- Syarikat
- Kentang USA
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